3D FLOOR PLANS
3D FLOOR PLANS
3D Floor Plans provide a genuine “feel” for a house or property’s design and layout. The sale and marketing of property rely heavily on floor plans. With 3D floor plans, you can visualise properties and homes more effectively and get a better sense of a space’s scale, colour, texture and potential. Ideal for property presentation and marketing.
Photorealistic 3D floor plans for UK property marketing
3D floor plans from Joanna James help buyers, tenants and stakeholders understand a scheme instantly. Instead of reading technical line drawings, your audience sees a furnished, coloured and lit view of each floor that feels real. For UK architects, developers, planners and agents, that means clearer communication, faster decisions and stronger off plan sales.
We create 3D floor plans for single plots, multi unit schemes and complex mixed use developments throughout the UK. Each plan is produced by experienced CGI artists who specialise in architectural visualisation, so the imagery reflects the design intent accurately, not just approximately.
Request a CGI quote today and we will advise on the most efficient way to turn your drawings into market ready 3D floor plans.
What you get with Joanna James 3D floor plans
Every 3D floor plan commission includes:
- Photorealistic rendering with considered lighting, materials and shadows.
- Fully furnished interiors that reflect your target market and specification.
- Clear representation of walls, openings, stairs and circulation routes.
- Consistent styling across all floors and units in a development.
- High resolution stills optimised for web, brochures and presentations.
When your project benefits from wider CGI support, we can combine 3D floor plans with exterior CGI visuals, interior CGI and new build CGI visuals so that your entire marketing pack feels cohesive.
Inputs we can work from
We understand that every project is at a different stage. Our team can work from:
- Architectural CAD drawings (DWG, DXF, RVT, SKP).
- Existing 2D marketing floor plans.
- Planning drawings and design and access statements.
- Hand sketches and mark ups, where the layout is still evolving.
For developments that require wider context, our 3D floor plans can be produced alongside accurate 3D models and maps and data, including Ordnance Survey mapping and height data, so that internal layouts relate correctly to the overall site.
Typical use cases for 3D floor plans
Clients usually commission 3D floor plans for:
- Off plan residential sales and lettings, including build to rent and PBSA.
- Show home and fit out proposals, where finishes and furniture need to be understood.
- Brochures, portals and investor decks that must communicate quickly.
- Planning and design presentations, where non technical stakeholders need clarity.
Marketing packs alongside CGI site plans, street view CGI and photomontages.
Our clients include architects, planning consultants, developers, housing associations and estate agents across the UK who need clean, reliable visuals that support real decisions.
Our 3D floor plan process
The workflow is designed to be straightforward for busy project teams.
Brief and drawings
You share your latest plans, elevations and any schedules or specification notes. If there are existing CGIs or branding guidelines, we use them to align colours, finishes and styling.
Base model and layout check
We create the 3D geometry of the floor layout and confirm key dimensions, room names and circulation. At this stage, you can still make layout tweaks before we move into detailed dressing.
Materials, furniture and lighting
We apply realistic textures to floors, walls, kitchens, bathrooms and joinery, guided by your specification or reference imagery. Furniture and accessories are chosen to match the target audience: first time buyers, downsizers, downsizers, or premium markets.
Review images
You receive draft low resolution images for comments, usually grouped by level or unit type. We revise until the plans reflect the scheme accurately.
Final delivery
Approved images are rendered at high resolution, ready for use across web, print and presentations. If you also commission CGI tours and 3D walkthroughs, we ensure that floor plans and immersive content are perfectly aligned.
Delivery formats, timing and pricing guidance
Standard outputs include:
- High resolution JPEGs or PNGs for each floor.
- Web optimised versions sized for property portals and websites.
- Optional layered files for integration into your own brochure templates.
Turnaround depends on the size and complexity of the scheme, although most small to medium projects are completed within a matter of working days once we have confirmed information. Larger, multi block developments are phased so marketing teams receive priority units first.
Pricing is based on the number of floors, unit types and the level of detail required. When 3D floor plans are commissioned alongside wider property CGI, we usually package them within a single proposal to keep unit costs efficient.
Why UK architects and developers choose Joanna James
Joanna James is a specialist provider of digital construction data and CGI for the UK built environment. Our team already supports architects, planners and engineers with Ordnance Survey mapping, architectural 3D models, land and building surveys and a full suite of CGI visualisations.
That joined up offer brings several advantages:
- Consistency: your mapping, models and CGIs are produced by a single technical team.
- Accuracy: 3D floor plans can be aligned with survey and 3D model data, helping you maintain confidence in scale and layout.
- Efficiency: you have one point of contact for CGI, models and mapping, which reduces coordination time.
For projects that are highly visible or sensitive, we can extend the 3D floor plan commission to include photomontage, verified views and planning visuals so that every stakeholder sees the same clear story from concept through to consent.
Request a 3D floor plan quote
If you have an upcoming scheme that would benefit from clear, photoreal 3D floor plans, send your drawings to the team and we will provide an outline programme and fee proposal.
Whether you need a single unit plan for a brochure or a full set of 3D floor plans, exterior CGI and animation for a multi-plot development, we can scale the service to match.
Request a CGI quote today and turn your floor plans into visuals that help sell, let and explain your projects more effectively.
QUOTES
Commissioning Joanna James to produce CGI visuals is an excellent way to make your company stand out. CGI visuals are ideal for planning applications, concept presentations, sales and marketing.
For a quotation, or to discuss ways of animating & modelling your design concept, please contact with an outline of your requirements on 01242 300108 or info@joanna-james.com.
OTHER CGI SERVICES
EXTERIORS
Visualise to realise by transforming external architectural design concepts into photo-realistic visualisations that will generate interest, excitement & confidence in your scheme. Helping to bring projects to life.
ANIMATION
Video flythroughs & Animations take the viewer on an incredible journey into the future. Using a predetermined flightpath you can choose to focus on key areas & viewpoints of a project to really highlight what matters.
PHOTOMONTAGE
Proposed development plans set against the backdrop of a real photograph. Developers in the commercial, residential & leisure sectors use Joanna James Photomontages to support planning applications & illustrate design ideas.